If you want to work for a company -- regardless of whether it's advertising open positions or not -- go for it with a cold cover letter. Your job search is the ideal place to be forward. A good intro letter can give you an in to meet with the hiring manager and talk up your work history, education and qualifications. Even if a job doesn’t immediately pan out, your approach will keep you front-and-center in the hiring manager’s mind. She’ll remember you as a professional go-getter if a position you're qualified for opens up in the future.
Get a Company Contact
Ditch the “to whom it may concern” letter intro. Contact the company's human resources office to find out the name of the department manager you want to meet with. For example, if you're interested in an advertising position, ask for the marketing, communications or advertising department manager’s name. If the human resources office does the hiring, get the name of the hiring manager and her title and address your letter to that individual.
Follow a standard business letter format if sending a hard-copy letter with an attached resume. If you prefer to send your interview request letter via email, follow the same business letter writing etiquette, addressing the individual by her formal title. Include all of your contact information in either letter format. Include your name, mailing address, email -- a professional, not cutesy name -- and telephone number. Use personal contact information -- you don’t need a potential employer calling you while you’re working for your current employer.
Start your letter by introducing yourself, providing a brief overview of your professional experience and education, and state your areas of professional interests. For example, “As a marketing professional with 10 years' experience, I'm interested in securing a full-time position as a communications manager or director. I would appreciate the opportunity to sit down with you in person and outline ways in which I could benefit your team.”
Use the second portion of your letter to describe what you admire about the company. Research the business in advance so you can sound knowledgeable about the organization and its products and services. For example: “I’ve always been a fan of your innovative marketing campaigns, and I would love the opportunity to bring my expertise in this area to your communications department.” Close with an appreciation for the manager’s time and say you’ll follow up with a phone call in a few days to verify the letter has been received and to gauge interest in setting up an interview time.
Lisa McQuerrey has been a business writer since 1987. In 1994, she launched a full-service marketing and communications firm. McQuerrey's work has garnered awards from the U.S. Small Business Administration, the International Association of Business Communicators and the Associated Press. She is also the author of several nonfiction trade publications, and, in 2012, had her first young-adult novel published by Glass Page Books.