How to Be a Successful Talent Agent

Entertainment is big business that generates big bucks. Working as a talent agent is one way for you to share a piece of that pie. As a talent agent, you are responsible for securing work for talented individuals, including models, actors and singers. These individuals are referred to as your clients -- or talents -- and generally work with you after signing a representation contract. A successful agent is skilled at finding suitable work for her clients. Being a successful talent agent does not happen by accident. It takes a lot of time, dedication and commitment.

Determine what talent niche you want to focus on. When first starting out, it's easy to try to do it all. Focus your energy on developing one specific pool of talent instead. For instance, in the beginning, focus on building only an actors' pool. Maybe you can start off with singers and branch out to models. Once you build up a strong pool of talent in one area, it's okay to move on to the next area.

Develop an eye for talent. To be a successful agent, you must be able to recognize individuals' gifts and abilities. Great talent is your bread and butter, since you only make money when the client books a project. Develop an eye for talent by watching good television shows and movies. All of the people you see on television and in movies are people whom casting directors like. Study what casting directors like -- you will learn how to find talents that satisfy their taste.

Create a website to showcase your talent. Include each talent's professional photograph or headshot, name and resume.

Get out and network. As a talent agent, you need to connect with others in the entertainment industry, including producers, directors and casting directors. One of the best ways to connect with these individuals is to attend industry functions and industry networking events. Carry plenty of business cards to these networking events. Include the name of your talent agency, your name, contact information and your agency's website address.

Hold periodic showcases for some of the clients you represent. Make this showcase a free event to industry executives. Send out invitations to production companies and casting directors to announce your talent showcase.

Tip

  • Subscribe to casting announcement services such as Breakdown Services and Breakdown Express. By doing so, you receive the latest and hottest casting calls in the entertainment meccas, including Los Angeles, Atlanta and New York.

Warning

  • Do not use amateur photographs and headshots on your website, as doing so can diminish your brand.
 

About the Author

Faizah Imani, an educator, minister and published author, has worked with clients such as Harrison House Author, Thomas Weeks III, Candle Of Prayer Company and "Truth & Church Magazine." Her dossier includes JaZaMM WebDesigns, assistant high-school band director, district manager for the Clarion Ledger and event coordinator for the Vicksburg Convention Center.