Multimedia producers work for production houses, design firms and other media companies. Their multimedia projects are made with a combination of video, animation, graphic design and other media resulting in dynamic and creative content for websites, advertisements and elsewhere. A producer often has significant experience in the field and holds an upper level position in a company or department of a design firm or production studio.
Multimedia producers often have a bachelor's degree in graphic design, computer art or a related field. It is also common to have a concentration in one media area such as animation, typography or web design. Producers likely have several years experience in the field creating projects from the ground up, working in a range of media media and know proper workflow procedures.
Multimedia designers need to be highly skilled in the major computer software suites. A software suite is a brands collection of programs which integrate easily. For example, an audio recording program that combines smoothly with an animation program. Top used programs are changing often with technology and it is key to be up-to-date with the most cutting edge software.
Multimedia producers are senior to multimedia designers meaning they are likely overseeing project management and delegating some duties to other staff. The skills needed go beyond a creative aesthetic and computer capabilities to the need to communicate clearly. A producer is responsible for communicating what the client wants to their staff so the project gets done correctly in a timely manner.
Salary and Outlook
According to the Bureau of Labor Statistics in 2010 the mean income for multimedia artists was $58,510. A multimedia produce is likely to be in the higher range of salaries. The top 10 percent earned more than $99,830. These pay scales can range depending on the size of the company, its location and position within.
2016 Salary Information for Multimedia Artists and Animators
Multimedia artists and animators earned a median annual salary of $65,300 in 2016, according to the U.S. Bureau of Labor Statistics. On the low end, multimedia artists and animators earned a 25th percentile salary of $49,320, meaning 75 percent earned more than this amount. The 75th percentile salary is $90,450, meaning 25 percent earn more. In 2016, 73,700 people were employed in the U.S. as multimedia artists and animators.
- Bureau of Labor Statistics: Multimedia Designers and Animators
- Big Ambition: Multimedia Producer
- Black Hills State University: What to do with a degree in multimedia
- U.S. Bureau of Labor Statistics: Occupational Outlook Handbook: Multimedia Artists and Animators
- Career Trend: Multimedia Artists and Animators
Grace Bordelon is a public relations professional, teacher and writer. She owns her own boutique public relations firm that specializes in the advertising, gaming and software industries. She also teaches at a major design school for fine artists, commercial artists and graphic designers. Bordelon holds a B.A. in international economics and an M.A. in English from Bard College.