Graphic Design Career Objectives

Assess where your skills lie and learn to express them clearly.

Assess where your skills lie and learn to express them clearly.

The career objectives for graphic designers range from getting a directorship position in a company or developing their own successful freelance business. One of the top industry positions for graphic designers is to be a creative director. Graphic designers who develop specialized skills may charge higher wages for their specific technical and aesthetic talents. If you're considering a career in graphic design, first determine your strengths and weaknesses.

Career Paths

When starting out, most have received an advanced degree in graphic design from a university along with on-the-job training in an internship. When choosing your first position out of school, consider being an assistant to an established designer either in a firm or working independently. Develop your specialty within design such as print advertising design, retail website design, book design or packaging graphic designer. On your resume, state clearly your goal of building skills in this area and the top position you see yourself working toward.

Freelance Graphic Designer

The ultimate goal for some graphic designers is to have a successful freelance career that allows them flexibility, but requires a lot of self-discipline and ability to work independently. As a freelancer, you must build your reputation as well as develop an aesthetic style and technical savvy that your clients will easily identify. As a solo businesswoman specializing in one area and becoming the go-to-person-for that work, you can go far in developing good client relationships and steady work.

Creative Director

If you prefer to work a typical 9-to-5 job and move up within the traditional hierarchy of a business, the top position of creative director is a likely career objective for you. You would oversee the creative and design work of your staff and keep the team on target with your clients' desired results. A creative director must be a team player, with delegation and organization skills, and have a wide breadth of design knowledge.

Industrial Designer

Industrial designers often work in very large companies creating consumer products that we use every day, from cars to refrigerators. The field requires advanced skills in design, aesthetics, functionality and engineering. Beginning in this career usually involves moving through the typical hierarchy of the company, including assistantship to junior to senior to department director. If industrial design is your goal, highlight your engineering and practical functionality skills on your resume. Since not every graphic designer studied engineering, this can put you ahead of the crowd.

 

About the Author

Grace Bordelon is a public relations professional, teacher and writer. She owns her own boutique public relations firm that specializes in the advertising, gaming and software industries. She also teaches at a major design school for fine artists, commercial artists and graphic designers. Bordelon holds a B.A. in international economics and an M.A. in English from Bard College.

Photo Credits

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