The Average Salary Surveys for Director of Sales

As of 2010, about 342,100 sales managers worked in the United States.

As of 2010, about 342,100 sales managers worked in the United States.

Sales managers, sometimes called sales directors, oversee the activities of sales workers within an organization. They analyze data pertaining to sales and customer demographics and help determine a business's approach to attracting customers. Sales managers usually have a bachelor's or master's degree related to finance, economics or advertising. As of 2010, the U.S. Bureau of Labor Statistics reports that 45.2 percent of marketing and sales managers are women.

National Average Salary

As of 2012, the U.S. Bureau of Labor Statistics reports that sales managers working in the United States earned an average annual salary of $119,980. The average wage of sales managers was approximately $57.68 per hour. Across the country, half of all those employed in sales management positions reported salaries ranging from $72,210 to $150,610 per year.

Pay by Industry

Pay for sales managers varied significantly by industry in 2012. Sales managers of department stores reported pay on the low end of the salary scale, an average of $78,220 per year. Sales managers at automobile dealerships reported an average salary of $110,980 per year, and sales managers employed by alcoholic beverage wholesalers reported a comparable average salary of $110,540. Sales managers working on stock exchanges reported the very highest average salary by industry, $216,300 per year.

Pay by State

Sales managers in New York earned the highest average salary in 2012, $174,210 per year. Delaware also reported a very high average salary of $162,060 per year for sales managers. Other high-paying states in which sales managers reported average salaries of between $130,000 and $140,000 included Massachusetts, New Jersey, Rhode Island and Maryland. Wyoming and Maine were the lowest-paying states for this occupation, where sales managers reported average annual salaries of approximately $83,500 per year.

Job Outlook

Jobs for sales managers should grow by about 12 percent between 2010 and 2020, leading to an estimated 40,100 new jobs by the end of the decade, according to the BLS. Applicants for sales management positions should expect strong competition for these high-paying and highly desirable jobs, however. More jobs should open up in wholesaling and other business-to-business industries than in direct retail.


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